Healthier Products. Healthier Profits.
Product Partners for Private Label.
Services
For Retailers & Buyers
Our service is to be your strategic partners and project managers. We source, develop, create, and more importantly, fund healthier food & drink products for your private label brand for your stores. From insight to idea to instore. We can cover the costs of all set-up costs including artwork, design and print stereos, etc for SRPs if required.
For Small Brand Owners
Do you have a healthier food & drink brand that is struggling to get mass-market distribution? Maybe you don’t have the marketing funds to give the retailer confidence that they should give your brand the shelf space your products deserve. We will help bring your innovation vision to life and help you secure distribution for your product as a white-label solution to retailers. We can work on a fixed fee for a fixed time per project, or charge a royalty/commission per product sold and be your equity partners.
For Manufacturers
Do you have an innovative product that you want to get on the shelf? Or need help developing the idea further? We are your collaborative partners that will help you get distribution for your products. We can work on a fixed fee, or charge a royalty/commission per product sold and be your equity partners.
Design & Innovation
We have a growth mindset as well as imagination and vision. This means we are able to see a category with a completely different attitude and perspective; we have a relentless inquisitiveness to uncover raw insight; have the strength and skill to be stimulated cross-category and the power to move quickly from creative ideas to quick/cost-effective experiments through to realization. Get in touch if you have a product brief that you need help bringing to life and want to employ Healthier Brands as your innovation partners on a fixed fee basis.
Case Studies
Aldi
After successfully launching Naturelly Juicy jelly pouches into Aldi stores nationwide with a rate of sale of between 45 and 56 units per store per week. Healthier Brands and Aldi decided to expand the range under the trusted Mamia brand name owned by Aldi from October 2022.
Co-Op
Product and recipe development, sourcing and recruiting BRC accredited manufacturing partners and ingredient suppliers for a new HFSS-compliant innovation launching under the Co-Op brand in 2023.
Testimonials
Dean and Jonathan at Healthier Brands Limited have been an absolute pleasure to work with. They deliver on budget and on time and we very much look forward to working with them for years to come.
Laura – Retail Buyer
It’s been great working with Healthier Brands Limited on this project from idea to shelf, we’re all very excited. They have worked tirelessly and collaboratively to overcome the problems and challenges that we have faced together.
Emily – Product Developer
Let’s innovate together.
Healthier Brands 