Built by Operators, Not Consultants
Healthier Brands was founded by the team behind Naturelly—
a brand with real retail listings across major UK supermarkets.
We don’t advise from the sidelines.
We build, test, and deliver products that perform.
Dean Dempsey
Hello! I’m Dean and I’m the co-founder of Naturelly, an award-winning Juicy Jelly brand with welly (added benefits). I have over 25 years’ experience as a business leader with a nothing is impossible attitude and previous creative marketing agency owner. I look after product innovation, strategic planning, routes to market, and commercial know-how.
Naturelly’s stockists have included Aldi, Waitrose, Sainsbury’s, Booths, and Ocado to name a few.
Jonathan Halsall
Hello! I’m Jonathan and I’m the Managing Director of Healthier Brands Limited. I’m responsible for all things finance, operations, and logistics. Previously, I was Finance Director at Silver Cross Limited.
Let’s Build Your Next Range
If you’re looking for faster, lower-risk innovation in healthier food & drink, we’d love to talk.
Healthier Brands 